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SEO playbooks for small businesses

Pick your profession. Get a plain-English plan to win more customers from Google and AI answers, with real search data and templates that fill in with your business name.

All 30 playbooks include a personalized task list, downloadable templates, a 90-day calendar and a results worksheet. No account needed.

Home services

9

Health and wellness

6

Professional services

6

Food, travel and fitness

3

Automotive

2

Online stores

2

Nonprofits and churches

2

What is in every playbook

The same six parts for every profession, written for the person who answers the phone, not for a marketing team.

  • Real Google search data

    What your customers type, how often, and what advertisers pay for each click.

  • A first-week checklist

    Five tasks with exact steps. Most take under an hour and need no developer.

  • A 90-day plan

    What to do after week one, in order, so you always know the next step.

  • Templates with your details

    Profile descriptions, review requests and replies, filled with your name and city.

  • Blog post ideas

    Twelve topics your customers already search for, with the search each one answers.

  • AI answers

    How to get your business named when people ask ChatGPT or Google AI for a recommendation.

Questions about the playbooks

Yes. Every playbook is free to read and use, with no sign-up. The templates fill in with your business name and city in your browser, and nothing you type is sent to us.
No. Each playbook is written for business owners, not marketers. Every task lists the exact steps, how long it takes, and why it brings customers. If a step needs a technical word, the playbook explains it in the same sentence.
The monthly search counts and ad prices come from Google Ads data for the United States, pulled through DataForSEO. Each playbook shows the month the data was pulled. Facts about reviews, listings and platform rules link to their original source.
Changes to your Google Business Profile, like categories, photos and new reviews, can show up in local results within weeks. Website pages and blog posts usually take three to six months to rank, and they keep bringing visitors after that.
Start with the playbook for small businesses. It covers the steps that work for any local business. Then read the playbook for the closest profession on the list for ideas you can adapt.

Publish a helpful blog post every week without writing it

Aranx researches what your customers search, writes articles with images and internal links, and publishes them to your site. You can review each draft before it goes live.

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