The short version
- The most important SEO task for a roofer is a complete Google Business Profile with "Roofing contractor" as the main category, a service area instead of a home address, and every roofing service listed.
- Homeowners judge roofers by recent reviews, and 74% of consumers in BrightLocal's 2026 survey only care about reviews written in the last three months, so ask every customer for a review when the job is done.
- The biggest roofing searches are "roofers near me" and "roof repair near me", so build one page for each service with your own job photos, your license number and your warranty terms.
- After hail or wind storms, post a storm update and a storm damage page within a day, but never offer to waive a deductible or act as the homeowner's insurance adjuster, which Texas law bans.
- of consumers only care about reviews written in the last three months, so a roofer with old reviews looks inactive.
- 74%
- BrightLocal
- of consumers used ChatGPT or another AI tool to get local business recommendations in 2026, up from 6% the year before.
- 45%
- BrightLocal
Build your SEO plan for roofers
Choose what to tackle first. Your business details fill the templates, and completed checklist tasks leave your next-task list.
Your next tasks
1
Fix your Google Business Profile
Most roofing calls from Google come from the map listing, not the website. A profile with the right category, a clear service area and a full list of services shows up for more searches.
Start here: Open business.google.com and sign in with the account that owns your profile. Estimated time: 45 min.
2
Ask your last 20 customers for a review
Homeowners spend thousands on a roof and read reviews before they call. Fresh reviews matter most, because most people ignore reviews older than three months.
Start here: In your Business Profile, select "Read reviews", then "Get more reviews", and copy the link. Estimated time: 40 min.
3
Put your license, insurance and warranty on the homepage
Homeowners worry about storm chasers who leave town after the job. Proof that you are local, licensed and insured, shown at the top of the page, answers that worry before they call.
Start here: Add your state license number and your insurance carrier near the top of the homepage. Estimated time: 1 hour.
Your personalized template
The business description field in your Google Business Profile Fill the bracketed details with your own facts.
Google Business Profile description
Your Business is a licensed and insured roofing contractor serving Your City and nearby towns. We repair leaks, replace worn roofs, and fix storm and hail damage on homes and small commercial buildings. Our crews install asphalt shingles, metal roofs and flat roof systems. Every job starts with an inspection and photos of what we find, so you can see the problem yourself. We explain your options in writing, clean up nails and debris every day, and back our work with a written workmanship warranty. After a storm, call us for an inspection before you file a claim. We will show you the damage and explain what your policy usually covers. State license [license number].
675 characters
Take the plan with you
Download your profession's tasks and templates. Your choices stay in this browser.
What the search data tells roofers
Aranx compared this page's 14 selected searches. Use the counts to compare customer needs, then choose a topic that fits what you offer. National counts do not tell you how many customers you can reach in your own service area.
Compare searches from people ready to act
- roofers near me
- 165,000
- roofing companies near me
- 165,000
- roof repair near me
- 90,500
These are the largest reported action searches in this sample, measured as average monthly US searches. A larger count does not mean a page is easier to rank. Match the page to the customer's actual question and your ability to help.
Use seasonality to decide when to prepare
For "roofers near me", September 2025 had 246,000 searches. November 2025 had 110,000. The peak was 2.2 times the low. Compare this pattern with your own season and customer history before scheduling content.
Sources, method and limits
Prepared by Aranx. Search source: Google Ads search volume via DataForSEO, United States, August 2026. We rechecked all 416 distinct customer queries across the 30 playbooks on October 13, 2026. Location: United States. Language: English. Search partners are excluded.
This is an editorial sample, not a complete list or a survey of businesses. Google Ads counts are approximate and can group similar phrases. Ad prices vary by place, time and advertiser. They do not measure organic ranking difficulty or expected revenue.
The seasonal comparison divides the highest monthly count by the lowest in the series. The action-search comparison sorts the reported average monthly counts for searches labeled ready to act. These are Aranx calculations, not customer results.
Download the source data for all playbooks or read the source metric definitions.
Cite this analysis: Aranx, "SEO for roofers: search demand analysis", October 13, 2026. Permanent link.
Measure booked jobs over 90 days
Download the results worksheet from the planner. Record your baseline before changing anything. Track website search clicks, inquiries and booked jobs in separate columns.
Use Search Console for website search clicks. Record the source people report and the outcome you can confirm. A click count alone does not show whether more people chose your business.
Note changes to pages, ads, pricing, availability and seasonality. Review the pattern after 90 days and choose your next task. Keep customer names and contact details out of the worksheet.
What your customers type into Google
These are real searches people make when they need roofers. The last column is what businesses pay Google for one ad click. When your page ranks on its own, you get that click for free.
| What they type | What they want | Searches a month | Ad price per click |
|---|---|---|---|
roofers near me Ready to hire | Ready to hire | 165,000 | $24.77 |
roofing companies near me Ready to hire | Ready to hire | 165,000 | $33.59 |
roof repair near me Ready to hire | Ready to hire | 90,500 | $39.02 |
roof replacement near me Ready to hire | Ready to hire | 40,500 | $30.06 |
roofing contractors near me Ready to hire | Ready to hire | 40,500 | $20.90 |
roof leak repair Ready to hire | Ready to hire | 33,100 | $34.77 |
roof replacement cost Comparing options | Comparing options | 18,100 | $19.96 |
metal roofing near me Ready to hire | Ready to hire | 14,800 | $27.13 |
how long does a roof last Looking for answers | Looking for answers | 12,100 | $8.32 |
roof inspection near me Ready to hire | Ready to hire | 9,900 | $36.93 |
how much does a new roof cost Looking for answers | Looking for answers | 8,100 | $12.59 |
metal roof vs shingles Comparing options | Comparing options | 6,600 | $9.38 |
hail damage roof Looking for answers | Looking for answers | 5,400 | $19.02 |
storm damage roof repair Ready to hire | Ready to hire | 3,600 | $47.01 |
Google Ads search volume via DataForSEO, United States, August 2026.
When people search for “roofers near me”
Searches for "roofers near me" peaked at 246,000 in September 2025 and fell to 110,000 in November, so have new photos, reviews and service pages live by August.
Busiest month: September 2025 with 246,000 searches.
Your first week: five tasks
Start here. None of these needs a developer. Tick each task when it is done. Your progress stays in this browser.
0 of 5 done
Fix your Google Business Profile
45 min
Most roofing calls from Google come from the map listing, not the website. A profile with the right category, a clear service area and a full list of services shows up for more searches.
- Open business.google.com and sign in with the account that owns your profile.
- Set your main category to "Roofing contractor". Add a second category only if it is a real part of the business, such as "Gutter cleaning service".
- If you run the business from home, clear the address and set a service area of the towns you drive to. Google says the area should stay within about 2 hours of driving from your base.
- Select "Edit services", then "Add custom service", and add each job you do: roof repair, roof replacement, leak repair, storm damage repair, metal roofing, roof inspection.
- Check that the business name matches your truck signs and invoices exactly. Remove words like "Best" or a city name if they are not part of your legal or real-world name.
- Upload 10 photos from your own jobs: crews on the roof, finished roofs, and before and after shots.
Ask your last 20 customers for a review
40 min
Homeowners spend thousands on a roof and read reviews before they call. Fresh reviews matter most, because most people ignore reviews older than three months.
- In your Business Profile, select "Read reviews", then "Get more reviews", and copy the link.
- Make a list of every customer from the last 6 months, not only the happy ones. Google bans asking only the customers you expect to be positive.
- Send each one the review text message from the templates below.
- Do not offer a discount, gift card or free gutter cleaning for a review. Google and the FTC both treat that as a problem.
- Reply to every new review within 2 days, and thank the customer by first name.
Put your license, insurance and warranty on the homepage
1 hour
Homeowners worry about storm chasers who leave town after the job. Proof that you are local, licensed and insured, shown at the top of the page, answers that worry before they call.
- Add your state license number and your insurance carrier near the top of the homepage.
- State your workmanship warranty in years, and name the shingle or metal brands you install.
- If you hold a manufacturer certification, such as GAF or Owens Corning, add the badge and link to your listing on their site.
- Add the year you started and the town your office or shop is in.
- Make the phone number a tap-to-call link at the top of every page.
Write a storm damage page that follows insurance law
1.5 hours
Searches for "storm damage roof repair" jumped from 2,400 in May to 9,900 in July 2026. A page that explains the claim process in plain words gets those calls and builds trust.
- Create a page called "Storm and hail damage roof repair in [your city]".
- Explain your inspection: what you check, that you take photos, and that you show the homeowner the photos.
- Explain how a claim works in 4 or 5 short steps, and say that the homeowner pays their own deductible.
- Do not offer to pay, waive or rebate a deductible, and do not say you will negotiate the claim. Texas bans both, and other states have similar rules, so check yours.
- Add a tap-to-call button and a short form with name, phone and address.
Make your name, address and phone match everywhere
1 hour
Google and AI tools compare your details across many sites. When your business name, address and phone number are the same on every site, they trust the listing more.
- Write down your exact business name, phone number and website as they appear on your Google profile.
- Search your business name on Google and open every directory that lists you.
- Fix any old phone number, old address or different spelling of the name.
- Claim your profiles on BBB, Angi, Nextdoor and Bing Places if you have not yet.
- If you hold a GAF or Owens Corning certification, check that your contractor profile on their site has the same details.
Your 90-day SEO plan for roofers
After the first week, work through one phase at a time. Most businesses see their Google Business Profile move first and their website pages later.
Weeks 1 to 2
Get the basics right
Your Google profile, homepage and listings are complete, correct and show recent reviews.
- Finish the five first-week tasks above.
- Get at least 5 new Google reviews from recent customers.
- Add 10 more job photos to your Google profile, with a short caption for each.
- Connect your website to Google Search Console so you can see which searches show your site.
- Check your homepage on a phone with PageSpeed Insights and fix any image that loads slowly.
Weeks 3 to 4
Build one page per roofing service
Each main service has its own page that answers what homeowners ask before they call.
- Write separate pages for roof repair, roof replacement, leak repair, metal roofing and roof inspections.
- On each page, add 4 to 6 photos from your own jobs on that service.
- Answer price questions with real ranges from your past jobs and the factors that change the price.
- Give each page a title that names the service and the city, using the service page outline below.
- Link each service on your Google profile to the matching page.
Month 2
Show proof in the towns you serve
Homeowners in each town you serve can see jobs you finished near them.
- Create a page for each town where you finished at least 5 jobs, with photos and a short story of 2 or 3 real jobs there.
- Do not make pages for towns where you have no jobs. Thin copies of the same page do not help.
- Post one Google update each week with a finished job photo and the neighborhood name.
- Apply for Google Local Services Ads if you want the Google Verified badge. Roofing is on Google's list of eligible home services.
- Keep asking every customer for a review when you collect the final payment.
Month 3
Answer the questions homeowners search
Your site answers cost, insurance and material questions, and you have a plan for the next storm.
- Publish 3 posts from the blog ideas below, starting with roof cost and insurance claims.
- Write down a storm plan: who posts the Google update, who updates the storm page, and who answers the phone.
- Check Search Console for searches that show your site but get few clicks, and rewrite those page titles.
- Ask your supplier, your local home builders association and your chamber of commerce to link to your site.
- Count your reviews and calls from Google each month so you can see what is working.
Copy-paste templates
Edit the parts in brackets, then paste. Each template follows the platform's rules and character limits.
Fill in your details once. Every template updates.
Google Business Profile description
The business description field in your Google Business Profile
Your Business is a licensed and insured roofing contractor serving Your City and nearby towns. We repair leaks, replace worn roofs, and fix storm and hail damage on homes and small commercial buildings. Our crews install asphalt shingles, metal roofs and flat roof systems. Every job starts with an inspection and photos of what we find, so you can see the problem yourself. We explain your options in writing, clean up nails and debris every day, and back our work with a written workmanship warranty. After a storm, call us for an inspection before you file a claim. We will show you the damage and explain what your policy usually covers. State license [license number].
675 characters
Review request text message
Text message to every customer after the final walk-through
Hi [first name], thanks for trusting Your Business with your roof. Would you share how the job went on Google? It helps other Your City homeowners pick a roofer. The link is [review link] Thank you, [your name]
211 characters
Reply to a negative review
Public reply on Google, Yelp or BBB
Hi [first name], thank you for telling us about this, and I am sorry the job did not meet your expectations. We do not share job details, addresses or insurance claim information in public. Please call me directly at [phone] and I will come out and look at the roof with you. [your name], owner, Your Business
310 characters
Google post after a storm
A Google Business Profile update, posted within 24 hours of a hail or wind storm
Hail and high winds hit parts of Your City on [date]. If you think your roof was damaged, here is what to do: 1. Take photos from the ground. Do not climb on a wet roof. 2. Cover open leaks with a tarp if it is safe. 3. Call Your Business at [phone] for an inspection with photos. We show you what we find before you decide on a claim. You pay your own deductible, and we never ask you to sign a contract on the spot.
418 characters
Roof replacement page outline
A new page on your website
Title tag Roof replacement in Your City | Your Business Headline Roof replacement in Your City Sections 1. Who we are and the towns we serve, in 2 or 3 sentences. 2. Signs your roof needs replacing, with 5 photos from your own jobs. 3. Materials we install, with the brands and the warranty for each. 4. What a replacement costs, with real ranges from your jobs and what changes the price. 5. How the job works, day by day, from tear-off to cleanup. 6. Insurance claims, in plain words. The homeowner pays the deductible. 7. Recent reviews from Your City customers. 8. A tap-to-call button and a short quote form.
615 characters
12 blog posts your customers are searching for
Each post answers a question people ask Google before they choose a business. One helpful post a week adds up to a site that ranks for hundreds of searches.
How much does a new roof cost? Real prices from our last 50 jobs
Search: “how much does a new roof cost”Looking for answers
Roof replacement cost, and the 6 things that change your price
Search: “roof replacement cost”Comparing options
How long does a roof last? Shingle, metal and flat roofs compared
Search: “how long does a roof last”Looking for answers
Metal roof vs shingles, cost, lifespan and noise compared
Search: “metal roof vs shingles”Comparing options
Does insurance cover roof replacement? What adjusters look for
Search: “does insurance cover roof replacement”Looking for answers
How to spot hail damage on your roof from the ground
Search: “hail damage roof”Looking for answers
Signs you need a new roof, with photos from local jobs
Search: “signs you need a new roof”Looking for answers
What happens during a roof inspection, step by step
Search: “roof inspection near me”Ready to hire
Roof leak repair, what to do in the first 24 hours
Search: “roof leak repair”Ready to hire
Storm damage roof repair, and how to spot a storm chaser
Search: “storm damage roof repair”Ready to hire
Should you repair or replace your roof? How we decide
Search: “roof repair near me”Comparing options
8 questions to ask before you hire a roofing contractor
Search: “roofing contractors near me”Comparing options
No time to write them?
Aranx finds the searches your customers make, writes posts like these in your voice with images and links, and publishes them to your WordPress or Shopify blog on a schedule you set.
See how Aranx worksHow to show up in ChatGPT and Google AI answers
Homeowners now ask ChatGPT, Google AI Overviews and Gemini questions like "who is a good roofer near me for hail damage" or "is a metal roof worth it in my area". BrightLocal's 2026 survey found 45% of consumers used an AI tool for local business recommendations, up from 6% a year earlier. These tools build answers from your Google profile, your reviews, your website and other sites that mention you.
To be named in those answers, make your website say plainly what you do and where. List each service, the materials and brands you install, the towns you work in, your license number and your warranty terms in normal sentences, not only in images. Write short answers to the questions homeowners ask, like what a roof costs and how a claim works, on your service pages.
Reviews matter here too. BrightLocal found 82% of consumers read AI-generated review summaries, so a steady flow of honest reviews that describe real jobs shapes how AI tools describe you. Do not script what customers write. Google does not allow businesses to ask for specific content in reviews.
Listings and directories to consider
Customers find you on these sites, and Google checks them to confirm your business details. Use the same name, address and phone number on every one.
Google Local Services Ads(opens in a new tab)
Roofing is on Google's list of home services eligible for the Google Verified badge, which appears on Local Services Ads.
GAF contractor locator(opens in a new tab)
If you are GAF certified, homeowners can find and verify you here. Keep your details the same as on Google.
Owens Corning contractor network(opens in a new tab)
Owens Corning lists its network contractors in a "Roofers near me" search. Claim and update your profile if you are a member.
Better Business Bureau(opens in a new tab)
Many homeowners check the BBB before they let a roofer on their property, especially after a storm.
Homeowners search Angi for roofers and read reviews there. A claimed profile with the same details supports your Google listing.
Neighbors ask for roofer recommendations on Nextdoor after storms. A business page lets them tag you.
Bing Places(opens in a new tab)
Bing Places controls how your business shows in Bing search and Bing Maps. Use the same name, phone and service area as on Google.
5 SEO mistakes roofers make
Putting keywords in the business name
Use your real-world name, as it appears on your trucks and invoices. Google guidelines ban extra words like "Roof Repair Denver" in the name, and profiles can be suspended for it.
Showing a home address on Google
If customers do not visit your office, clear the address and set a service area. Google asks service-area businesses to hide a home address.
Advertising "we cover your deductible"
Texas law bans offering to waive, pay or rebate a deductible, and bans roofers from acting as the homeowner's adjuster. Check your state rules before you write any insurance claim copy.
Asking only happy customers, or telling them what to write
Send the same review request to every customer. Google bans selectively asking for positive reviews and asking for specific words in a review.
Using stock photos of roofs
Use photos from your own jobs, with your crew and trucks in them. Homeowners want proof you work in their area, and stock photos give them none.
Questions roofers ask about SEO
How long does SEO take for a roofer?
Fixes to your Google Business Profile and new reviews can change how often you show in the map within a few weeks. New service pages often take a few months to bring calls, and longer in big cities with many roofers. Plan your work around the season. Search demand for "roofers near me" was highest in September 2025, so pages written in spring have time to settle before the busy months.
Should I pay for Google Ads, Local Services Ads or SEO?
They do different jobs. Google Ads and Local Services Ads bring calls as soon as they run, and stop when you stop paying. Clicks for "roof repair near me" cost about $39 on average in the US. SEO takes months but keeps working without a cost per call. Most roofers start with a complete Google profile and reviews, then use Local Services Ads in storm season while their pages build up.
How many Google reviews does a roofing company need?
There is no fixed number, but BrightLocal's 2026 survey found 47% of consumers will not use a business with fewer than 20 reviews. Recency matters just as much. Most people only care about reviews from the last three months. A roofer with 40 reviews from three years ago can look less active than one with 25 from this season, so ask after every job.
Do I need a blog?
You need answers more than a blog. Homeowners search questions like "how long does a roof last" (12,100 searches a month) and "how much does a new roof cost" (8,100). One clear article on each big question, with your real prices and photos, does more than weekly short posts. Start with roof cost, insurance claims and metal versus shingles, then add posts when customers keep asking the same question.
Can I list every town I serve on Google?
You can list the towns you really drive to. Google says a service area should not extend farther than about 2 hours of driving from your base. For your website, only build a town page when you have real jobs, photos and reviews there. Ten copies of the same page with the town name swapped do not help homeowners or your rankings.
Can I give customers a discount for leaving a review?
No. Google bans offering payments, discounts or free services in exchange for reviews. The FTC rule on consumer reviews, finalized in 2024, bans incentives tied to a positive review and bans buying fake reviews, with civil penalties for violations. Ask every customer the same way, with a short text and your review link, and accept the bad reviews along with the good.
What should I do online after a big hail storm?
Post a Google update within a day with simple safety steps and your phone number. Update your storm damage page with the date and the areas hit. Answer the phone fast, because that is when people call. Do not promise to cover deductibles or negotiate claims, which Texas law bans. Show homeowners photos from your inspection so they can tell you apart from storm chasers.
Sources
- BrightLocal: Local Consumer Review Survey 2026
- Google Business Profile Help: Guidelines for representing your business on Google
- Google Maps User Generated Content Policy Help: Prohibited and restricted content
- Google: Local Services Ads eligible home services
- Texas Department of Insurance: Roofing and insurance, know the law
- Federal Trade Commission: FTC announces final rule banning fake reviews and testimonials
- Google Business Profile Help: Create a Google link or QR code to request reviews
Search data: Google Ads search volume via DataForSEO, United States, August 2026. Facts checked on .