Add, edit, and remove the customer profiles Aranx writes for. Each website keeps 1 to 5 profiles in Business Memory → Customers.
A customer profile describes one type of reader: their role, what they want, and what they struggle with. When Aranx plans a keyword, it picks the profile that matches the person who searches for it and writes the brief for that reader. Until now, Aranx created these profiles during research and you could only edit them.
Who you write for
2Remote team lead
Head of Operations
Runs a distributed team of 30 people and buys home-office furniture for new hires. Compares suppliers on delivery time and warranty.
Wants
Struggles with
Freelance designer
Self-employed
Works 8 hours a day from a small apartment. Wants a desk setup that fits the room and still looks good on video calls.
Wants
Struggles with
Add profile turns off at 5 profiles. Remove turns off when one profile is left.
In the sidebar, open Business Memory → Customers and click Add profile. To remove a profile, click Edit on it, then Remove.
Add customer profile
Profile name
Office managerRole
Office ManagerDescription
Furnishes a 40-person office on a fixed yearly budget. Needs furniture that passes an ergonomics check and arrives on one delivery date.Goals
Pain points
