Aranx assigns each new keyword to one of your customer profiles and writes the article for that reader, from current search results and original sources.
An article could drift away from the person who searches for its keyword. Now, when Aranx plans keywords, it assigns each one to a customer profile from Business Memory. If a keyword fits none of your customers, Aranx drops it. Research and writing then use only that profile, with its goals and pain points.
Who you write for
2Hot sleepers
Homeowner
Adults who wake up too warm at night and want bedding that breathes. They read fabric comparisons before they buy.
Wants
Struggles with
Boutique hotel owners
Owner of a 12-room hotel
Owners who buy bedding in bulk and need it to survive commercial laundry. They compare cost per wash, not price per set.
Wants
Struggles with
There is nothing to turn on. To check who Aranx writes for, open Business Memory → Customers in the sidebar.
